The TwoBros video includes brief references to the winery family history. The development, history, and mission statement of TwoBros,are portrayed through images. The message demonstrates the versatility of the winery, its presence in the community (cultural events), stewardship of the land and the TwoBros brand in Cascadia.
This video promotes an inclusive, caring and concerned attitude for the environment, residents, and community. Because of the concerns for, and changes to the climate, as evidenced by the increased frequency of atmospheric rivers and heat domes, the general population would likely seek to support businesses actively
addressing environmental care. Twobros is in this group. TwoBros' reliance on the land for production results in the winery promoting their brand as “stewards” of the environment; caretakers rather than “owners”. To do so, they demonstrate a close connection to the ecosystem, including advanced flood and heat mitigation strategies, and connections with indigenous and municipal resources.