The Recycling Rave is a response to the environmental concerns surrounding the Cascadia Music Festival (CMF). Most music festivals look like a post-apocalyptic wasteland by the time they finish. I wanted The Cascadia Music Festival to set an example for other large events by finding a way to reduce the amount of trash that is left over. It is unfair to the residents of Cascadia. Moreover, the left-over garbage is more than an inconvenience. This garbage can be exceedingly detrimental to the environment and the organisms that reside within the area. If The Cascadia Music Festival wants to continue their annual event, they need to go green. The Recycling Rave is the first of its kind and could possibly become the norm for many large-scale events. Unfortunately, not everyone cares about the environment and would refuse to help. Making the Recycling Rave optional was necessary. I wanted to save the 2 big artists for the recycling rave because it would create an incentive for more people to attend and help with the cleanup. Offering a VIP pass to those who fill their garbage bag was used as motivation for those who attend. Cascadia is a beautiful place and preserving its beauty is extremely important to The Cascadia Music Festival. I wanted to create a sense of belonging and togetherness in my video. Environmental awareness was the initial theme, but I wanted to make teamwork and togetherness the underlying theme. I believe I accomplished this by referring to the guests as “team members” and using graphics that represent teamwork. The use of landscapes and nature contributes to the overall message of the video. The music was upbeat and somewhat electronic, which is what you would find at the music festival. The primary objective of this video was to advertise the Recycling Rave and stress the importance of keeping Cascadia clean. The secondary objective of the video was to respond to counter arguments suggesting that The Cascadia Music Festival doesn’t care about the environment. The last objective of the video was to create excitement and anticipation prior to the festival, which starts in 3 weeks from the time the video was posted.